Josh WilsonGetting Started with Ecommerce Data AnalyticsAnalytics is a huge, complicated industry but it doesn’t need to be. You can get 80% of the benefit of Analytics quickly by using a few…6 min read·Feb 5, 2021----
Josh WilsonEcommerce Cosmetics Update (January 2020)As of today, we track over $400M of Ecommerce cosmetics sales annually. Here’s what happened in January.2 min read·Feb 3, 2021----
Josh WilsonEcommerce Activewear Update (January 2020)Activewear is one of the most interesting verticals in Ecommerce. It’s one where upstarts, such as Gymshark and Alo Yoga, have been able…3 min read·Feb 1, 2021----
Josh WilsonPre-Black Friday Sales….Are they working?We examine 100 eCommerce companies doing between $10M-$500M annually and the new trend of Pre-Black Friday Sales on the 2020...3 min read·Nov 19, 2020----
Josh WilsonHow to Calculate Average Customer Lifespan (using Shopify)This article is an add-on to a previous blog post How to Calculate Customer Lifetime Value (using Shopify)3 min read·Sep 28, 2020--3--3
Josh WilsonCustomer Lifetime Value (using Shopify)Step-by-step guide of how to calculate Customer Lifetime Value (CLV) using Shopify4 min read·Sep 24, 2020--2--2