As of today, we track over $400M of Ecommerce cosmetics sales annually. Here’s what happened in January. Dataset: For this analysis, we selected a collection of 13 D2C cosmetics companies with a global reach. …

Activewear is one of the most interesting verticals in Ecommerce. It’s one where upstarts, such as Gymshark and Alo Yoga, have been able to capture significant marketshare through the power of social media. We’ve prepared a January 2020 update using Luz’s proprietary data. Dataset: We selected 20 US-based D2C activewear…

An interesting phenomena is playing out right in front of our eyes. This year, retailers are moving to Pre-Black Friday Sales in an attempt to acquire customers and their holiday budgets early. We’ve been monitoring these sales live and want to share our preliminary results. Understanding the dataset At Luz…

This article is an add-on to a previous blog post How to Calculate Customer Lifetime Value (using Shopify) Average Customer Lifespan influences your Customer Lifetime Value, which tells you how much revenue you should expect from each customer. …

Working with eCommerce Ad agencies everyday, there’s one metric that stands out and is often difficult to calculate: Customer Lifetime Value. Customer Lifetime Value (CLV) helps an eCommerce business understand how much revenue will be generated from each new customer over the lifetime of the relationship. CLV is important because…