Analytics is a huge, complicated industry…but it doesn’t need to be. You can get 80% of the benefit of Analytics quickly by leveraging a few key services. This article will focus on 5 services you need to have use in order to have a firm understanding of your Ecommerce business and competition.

#1: Google Analytics

As a free service, Google Analytics should be the default for all internal web-based activity. GA allows you to track how many people are coming to your website, where they are coming from, and how long they are staying there. With a little digging, you…

As of today, we track over $400M of Ecommerce cosmetics sales annually. Here’s what happened in January.

Dataset: For this analysis, we selected a collection of 13 D2C cosmetics companies with a global reach. The average Alexa Ranking of these companies is 70,000 and my wife has purchased products from 10/13 (this was admittedly higher than I hoped)

Takeaway #1: January 2021 was up 20% over December 2020 📈

Activewear is one of the most interesting verticals in Ecommerce. It’s one where upstarts, such as Gymshark and Alo Yoga, have been able to capture significant marketshare through the power of social media. We’ve prepared a January 2020 update using Luz’s proprietary data.

Dataset: We selected 20 US-based D2C activewear companies to serve as a sample size of the Activewear Ecommerce industry. These companies, on average, have an instagram following of 997,000 followers. The maximum number of instagram followers was over 5,000,000 and the minimum was 100,000. These companies sell to both Men and Women.

Takeaway #1: Ecommerce slowed down…

An interesting phenomena is playing out right in front of our eyes. This year, retailers are moving to Pre-Black Friday Sales in an attempt to acquire customers and their holiday budgets early. We’ve been monitoring these sales live and want to share our preliminary results.

Understanding the dataset

At Luz Data, we use data and machine-learning to gather and calculate the daily product sales for thousands of eCommerce companies. We randomly selected 100 of these eCommerce companies doing between $10M–$500M annually for our experiment (both publicly traded and private). …

This article is an add-on to a previous blog post How to Calculate Customer Lifetime Value (using Shopify)

Average Customer Lifespan influences your Customer Lifetime Value, which tells you how much revenue you should expect from each customer. This number is important as you consider the costs associated with acquiring new customers, and whether you should invest more or less to find new customers.

Step 1: Create a Custom Report in Shopify

  • In your Shopify Portal, navigate to Analytics > Reports > Custom Reports > View All Custom Reports
  • Select “Create Custom Report”

We will be adding the columns we…

Working with eCommerce Ad agencies everyday, there’s one metric that stands out and is often difficult to calculate: Customer Lifetime Value.

Customer Lifetime Value (CLV) helps an eCommerce business understand how much revenue will be generated from each new customer over the lifetime of the relationship. CLV is important because it informs companies how much to spend on customer acquisition i.e. digital advertisements and social media. This calculation changes over time as a business grows and penetrates deeper into a market, and therefore, should be calculated on a regular basis. …

Josh Wilson

CEO at Luz

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