Josh WilsonGetting Started with Ecommerce Data AnalyticsAnalytics is a huge, complicated industry but it doesn’t need to be. You can get 80% of the benefit of Analytics quickly by using a few…Feb 5, 2021Feb 5, 2021
Josh WilsonEcommerce Cosmetics Update (January 2020)As of today, we track over $400M of Ecommerce cosmetics sales annually. Here’s what happened in January.Feb 3, 2021Feb 3, 2021
Josh WilsonEcommerce Activewear Update (January 2020)Activewear is one of the most interesting verticals in Ecommerce. It’s one where upstarts, such as Gymshark and Alo Yoga, have been able…Feb 1, 2021Feb 1, 2021
Josh WilsonPre-Black Friday Sales….Are they working?We examine 100 eCommerce companies doing between $10M-$500M annually and the new trend of Pre-Black Friday Sales on the 2020...Nov 19, 2020Nov 19, 2020
Josh WilsonHow to Calculate Average Customer Lifespan (using Shopify)This article is an add-on to a previous blog post How to Calculate Customer Lifetime Value (using Shopify)Sep 28, 20203Sep 28, 20203
Josh WilsonCustomer Lifetime Value (using Shopify)Step-by-step guide of how to calculate Customer Lifetime Value (CLV) using ShopifySep 24, 20202Sep 24, 20202
